Content Strategy
Profile page content playbook
Visit the IU Brand website for guidance on creating effective, engaging faculty profile pages.
Overview
The Profile Page is designed to display detailed information about an individual.
It includes fields for names, titles, bios, photos, contact details, and optional call-to-action buttons, along with space for additional content components.
Use this page type to:
- Present a faculty or staff member's profile
- Highlight an exceptional student or alum
- Feature a conference speaker or guest presenter
- Showcase an award recipient, researcher, or project lead
Components available on this page type
Page type fields
| Element name | Required | Multiple |
|---|---|---|
|
Page settings
Standard page settings. See Page Settings.
|
Yes
|
No
|
|
Hide sidebar navigation?
If checked, the section sidebar navigation is hidden. Use consistently across a section. If hidden on one Profile page, hide it on all pages in the section. |
No
|
No
|
|
Hero
Group containing fields for the profile hero area.
|
Yes
|
No
|
|
Eyebrow
Optional. Small text above the name. Often used for a department or category label.
|
No
|
No
|
|
First and last name
Full name of the person.
|
Yes
|
No
|
|
Title
Professional title of the person.
|
No
|
No
|
|
Short bio
Optional. One-sentence biography or summary.
|
No
|
No
|
|
Headshot
Optional. Image of the person. Also displayed on Card Grid pages. 630×630.
|
No
|
No
|
|
Show call to action links?
If checked, up to two call to action links are displayed in the hero area.
|
No
|
No
|
|
Call to action
Group containing fields for a single call to action link. Maximum 2.
|
No
|
Yes
|
|
Call to action text
Link text (a few words, using active verb phrasing such as "View CV").
|
Yes
|
No
|
|
Call to action link
Destination Page, File, or External Link.
|
Yes
|
No
|
|
Call to action link parameters
Optional. Anchor or query string appended to the URL.
|
No
|
No
|
|
Profile information
Group containing structured profile details displayed below the hero.
|
No
|
No
|
|
Phone number
Optional. Phone number with area code (for example, (123) 456-7890).
|
No
|
No
|
|
Email address
Optional. IU email address.
|
No
|
No
|
|
Campus or location
Optional. Campus name or building and room (for example, IU Bloomington or Owen Hall 123).
|
No
|
No
|
|
Pronouns
Optional. Pronouns (for example, he/him, she/her, they/them).
|
No
|
No
|
|
Social media profile
Optional. Social media links. Multiple profiles supported.
|
No
|
Yes
|
|
Content component
Group containing content components displayed on the page. Components appear in the order added.
|
Yes
|
Yes
|
|
Custom attribute
Optional. Group containing fields for a custom HTML attribute to be added to the component.
|
No
|
Yes
|
|
Custom attribute name
Optional. Custom attribute name. Lowercase letters and dashes only.
|
No
|
No
|
|
Custom attribute value
Optional. Letters, numbers, dashes, and spaces only. If this is a boolean attribute, enter
true.
|
No
|
No
|
|
Hide component?
If checked, the component is hidden without being deleted.
|
No
|
No
|
Do
- Use to show information about faculty, staff, or students
- Use to feature researchers, guest speakers, or conference participants
- Expand the page with content components for full bios, research areas, awards, or media appearances
- Use a Card Grid Page to show a list of profiles
Don't
- Use to show in-depth content about a single topic—use a Details Page instead
- Use as a section index page—use an Index Page or Card Grid Page instead
- Hide the side navigation on one Profile Page in a section but not others