Content Strategy
Home page content playbook
Visit the IU Brand website for guidance on creating effective, engaging home pages.
Overview
An Index Page serves as your site's homepage or the landing page for a section (typically the index page in a folder). It introduces what visitors will find, highlights key content, and guides them to important pages or next steps.
Use this page type to:
- Build your site's home page
- Provide an overview of a site section (e.g., Academics, Admissions, Research)
- Guide visitors to subtopics or supporting pages within that section
- Establish a clear hierarchy of content under your site’s home page
- Feature a mix of text, visuals, and calls to action
Components available on this page type
Page type fields
| Element name | Required | Multiple |
|---|---|---|
|
Page settings
Standard page settings. See Page Settings.
|
Yes
|
No
|
|
Hero
Group containing fields for the main hero area.
|
Yes
|
No
|
|
|
Yes
|
No
|
|
Eyebrow
Optional. Small text above the hero title. Often used for a category or topic label. Limit to 1–2 words.
|
No
|
No
|
|
Title
Optional. Hero title. If left blank, the page Display Name is used.
|
No
|
No
|
|
Teaser
Optional. Short summary of the page content.
|
No
|
No
|
|
Content component
Group containing content components displayed on the page. Components appear in the order added.
|
Yes
|
Yes
|
|
Background color
Component background color (Light or Crimson). Use Crimson no more than once per page to highlight an important section.
|
Yes
|
No
|
|
Custom attribute
Optional. Group containing fields for a custom HTML attribute to be added to the component.
|
No
|
Yes
|
|
Custom attribute name
Optional. Custom attribute name. Lowercase letters and dashes only.
|
No
|
No
|
|
Custom attribute value
Optional. Letters, numbers, dashes, and spaces only. If this is a boolean attribute, enter
true.
|
No
|
No
|
|
Hide component?
If checked, the component is hidden without being deleted.
|
No
|
No
|
Do
- Use for your site's home page and section index pages
- Link to Details Pages that provide more in-depth information
- Break up long text with visual elements such as images, billboards, or callouts
- Use the Crimson theme to highlight the most important section on the page
Don't
- Use for long-form, single-topic content—use a Details Page instead
- Use for lists of people or topics—use a Card Grid Page instead
- Use the Crimson theme for more than one section on the page